Corporate Cognitive Warfare Whitepaper (Expanded Edition)

Infinitum Corporation · White Paper · Expanded Edition, October 2026 · By William Aaron Turner

Markets are contests over perception. Customers, employees, investors, regulators and the public each decide what a company is worth based on how they understand it, and that understanding is shaped every day by competitors, journalists, algorithms and, increasingly, hostile actors. Corporate Cognitive Warfare, a term coined by William Aaron Turner, Founder and President of Infinitum Corporation, is the discipline of competing on that terrain lawfully and defending it well.

The expanded edition grows the original paper to about 15,000 words. It keeps the original structure, definitions and six-phase framework (Understand, Shape, Seed, Amplify, Exploit, Protect) and adds four bodies of material:

Cite this whitepaper

Turner, W. A. (2026). Corporate Cognitive Warfare: Irregular Warfare for Market Supremacy (Whitepaper, Expanded Edition). Infinitum Corporation Whitepapers. Infinitum Corporation. https://doi.org/10.5281/zenodo.23838097

Also available

• DOI: https://doi.org/10.5281/zenodo.23838097
• Zenodo (PDF): zenodo.org/records/23838097
• Academia.edu: paper
• Archived copy: Wayback Machine

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By William Aaron Turner (ORCID 0009-0002-1585-5442), founder of Infinitum Corporation, Washington, DC, and the person who coined the term Corporate Cognitive Warfare: narrative strategy and cognitive dominance for companies, drawing on the established field of cognitive warfare. Contact: 202-729-9509 (Mon–Fri 9 AM–9 PM ET) · Telegram · Discord